Digital Marketing in the Age of AI

Plan, create and measure campaigns using AI-powered tools across search, social and email.

4.6 (sample rating)10 hoursBeginner3 modules · 9 lessons

Alan Clever

Founder & Lead Instructor · sample instructor

What you'll learn

Build a full-funnel marketing strategy
Create on-brand content faster with AI
Improve search rankings with modern SEO
Run and optimise paid social campaigns
Report on ROI with confidence

About this course

Build a complete digital marketing strategy and learn how AI changes content creation, SEO, advertising and analytics — with templates you can use straight away.

Curriculum

Module 1: Strategy foundations

Positioning and audiences8 min
The customer journey15 min
Choosing channels22 min

Module 2: AI-powered content

Content planning with AI14 min
SEO in an AI world21 min
Email automation13 min

Module 3: Measure and grow

Paid social essentials20 min
Analytics dashboards12 min
Optimising for ROI19 min

Requirements

No experience needed